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                                                                                           Community Champion | Saskatoon, SK
     Janea Dieno Brightrock Financial
More than a business, a family
   As a young girl, Janea Dieno often listened to her father and uncle ‘talk stocks’ over wine at the kitchen table and she hung onto every word. At the time, she had no idea that exciting world would become such a prominent part of her future. Janea went on to a successful career in sales and marketing, but eventually was ready for change. When her uncle suggested she give the financial industry a try, she took the leap.
Janea started out at her uncle’s Managing General Agency (MGA) where she made cold calls to sell insurance and quickly knew she had found her calling. She grew a book of business and eventually became a Certified Financial Planner.
In 2015, Financial Horizons Group acquired her uncle’s MGA and turned her small family business into a bigger ‘family’ business. “Financial Horizons Group has been great,” Janea says, “they help smaller businesses evolve into being more corporate minded. They’re established, credible, and backed by fantastic experience.”
Janea believes one of her greatest assets is helping clients develop a good relationship with cash flow. She starts every plan by educating her clients about spending so they
I develop trust by being genuine, authentic and relatable
 can understand their current situation and set goals for the future.
Janea’s home community of Saskatoon is rich in natural resources and many of her clients are affected by being dependent on pipelines and railway systems. She makes a point of always coming to the table educated and with a genuine interest in the challenges her clients are facing. “I develop trust by being genuine, authentic and relatable. Anything I recommend to my clients I have considered for my own portfolio—I believe in what I’m doing and make sure I communicate that.”
When she isn’t relating to clients through business, Janea is often connecting with them in the community. She’s been involved with READ Saskatoon for 15 years and is passionate about supporting adult literacy. “It is hard to believe that one in three adults struggle with literacy on a daily basis. Imagine the barriers it places in front of employment, managing their finances, and helping their children with schoolwork. I am proud to be a part of the change READ Saskatoon provides to our province and city.”
  Community Champion | Winchester, ON
   Trevor Watters Watters Financial
Building connections through deep community roots
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There’s a flavour of life here that I really relish, I try to give back as much as I can
Connecting with clients at a community level has been a key driver in the success of Watters Financial. In his small farming
township of Winchester, Ontario, Trevor Watters takes every opportunity to get involved. “There’s a flavour of life here that I really relish, I try to give back as much as I can,” he says. Watters participates in annual community events like Rib Fest and Bike Night, and even teamed up with his staff to bake and hand-out 300 cupcakes on Cupcake Day. He is an avid supporter of the Ottawa Valley Aid for Chernobyl Children (OVACC) and hosts a child from Belarus in his home each summer.

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